About Us

At Our-HD, we believe the High Desert is full of stories worth celebrating. Our mission is to shine a light on the people, places, and opportunities that make this community unique — from inspiring local achievements and uplifting moments to daily essentials like traffic, weather, and upcoming events. We also highlight the industries that power our region, creating a space where positivity and opportunity come together. More than just news, Our-HD is a community hub built to keep you connected, informed, and inspired by the brighter side of the desert we call home.

The Heart of Our-Hd

Celebrating Community

We spotlight the stories, people, and events that uplift and inspire across the High Desert.

Keeping You Connected

From traffic and weather to local events, we share the updates that matter most to daily life.

Highlighting Opportunity

Our-HD features careers, industries, and businesses that are shaping the future of our region.

Rooted In The High Desert.

Our-HD was built with one goal in mind: to celebrate the spirit of the High Desert and the people who call it home. We are more than a news source — we are a platform for connection, positivity, and opportunity.

By highlighting local voices, showcasing community wins, and sharing the industries and careers that fuel our region, we aim to strengthen pride in our desert home while keeping neighbors informed and inspired. Don’t hesitate to contact us with something exciting to share!

Our-HD is Brought To you by

Robert Lovingood

Retired First District Supervisor at County of San Bernardino & C.E.O. of ICR

Reinvigorating the Trades for America's Future

A story from 50 years ago — one I am certain was told 40 years before that — still holds true today. The demands of straightforward physical work have always carried a cost. Too often, men and women in their late 30s are forced to stop working because of the toll on their bodies. Yet despite that reality, the value of learning a trade cannot be overstated.

I was raised with a simple belief: if you had a toolbox and knew how to use the tools within it, you had a trade. And that trade could provide a pathway for you and your family into the middle class. It meant the ability to make a mortgage payment, raise a family, and even allow a parent the choice to stay home. For generations, trades created stability, dignity, and opportunity.

Fortunately, those opportunities still exist today, perhaps in more ways than ever before. But with the rapid advent of artificial intelligence, we are seeing entire pathways of employment shift or disappear. That makes the trades more important — not less. Across the board, we must reinvigorate vocational learning and career training.

It starts in junior high. We need to bring back metal shop, woodshop, automotive, robotics, and the basics of engineering with a hands-on, technical approach. In high school, these must continue as full career pathways. But beyond that, government must do its part: we must create liability reform that allows students to safely participate in real-world training, not just watch from afar.

Safety will always be the top priority, but we must strike a balance. Students deserve the chance to gain hands-on experience. Employers or training institutions that fail to protect students must face strict consequences, up to and including criminal penalties for intentional violations. But at the same time, we should reward the many outstanding companies eager to mentor and train young people.

America’s strength has always been built on the skill of its workforce. If we are serious about preparing the next generation for success — and maintaining our competitiveness in a changing world — we must return to the fundamentals: teaching trades, fostering technical skill, and providing young people with real opportunities to learn by doing.

The trades are not just jobs. They are careers. They are futures. And they are the backbone of the middle class. It’s time we make them central again.

Brought To You By:

Robert Lovingood &